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About NEODERM

Vision and Mission

Since its inception in 1997, NEODERM has strived to create endless possibilities for women's beauty. With extraordinary vision and commitment, as well as a relentless pursuit of service quality, the company is able to create a bright future for its staff, customers and the general community by building on its present achievements.

Group Founder

Spot the trends, create opportunities and build on our strength. This is NEODERM. It's our past, present and future. 

Milestones

20 years since the Group was founded, NEODERM has grown dramatically from a 3-person distributor of medical aesthetics products and equipments to a leading player in the industry, with over 1,000 staff in Hong Kong and China.

Set up in 1997

NEODERM now employs over 1,100 staff worldwide

2015

Corporate Award

  • Caring Company 2007/08 - 2015/16 (8 Consecutive Years)
    【Hong Kong Council of Social Service】

 

Recognition from Media and Industry

  • NeoStrata
    The Best Distributor for 15 consecutive years​, NeoStrata (Headquarter) 】

2014

BIODERMA became Hong Kong's number 1 best selling cleansing brand*

* According to AC Nielsen's retail report conducted in Hong Kong in  July 2014.

 

A new record: one bottle of BIODERMA Sensible H2O is sold every three seconds globally.

  

Launched Beauty Box, offering a comprehensive medical aesthetic experience.

  

Launched a staff phone app for better employee communication and increased transparency.

  

Corporate Award

  • Caring Company 2007/08 - 2014/15
    【Hong Kong Council of Social Service】

Recognition from Media and Industry

  • BIODERMA
    Watsons Health, Wellness & Beauty Awards 2014 Silver Award (Medical Hydration Product)Watsons Personal Care Stores】
  • BIODERMA
    Watsons Health, Wellness & Beauty Awards 2014  - The 10 Most Favorite Brands, Watsons Personal Care Stores】
  • BIODERMA
    Beauty Awards 2014  - The Most Recommended Oil Control Product, she.com】
  • BIODERMA
    Beauty Awards 2014 - My Favorite Medical Aesthetic Skincare Product,《Me! 》】
  • SkinMedica TNS Essential Serum
    Professional Anti-aging Serum Award 2014, Sisters Beauty Pro Magazine】
  • Bicelle Cell Repair Essence SCA40
    Professional Essence Award 2014 ,Sisters Beauty Pro Magazine】
  • Obagi CRX System
    Professional Whitening Spot Eraser Award 2014 ,Sisters Beauty Pro Magazine】

2013

Launch of online health & beauty platform ndbeauty.com.hk

   

Corporate Awards

  • Caring Company 2007/08 - 2012/13​
    【Hong Kong Council of Social Service】
  • The Hong Kong ICT Awards 2016: Best Business Solution Award​
    【Hong Kong Computer Society】

 

Recognition from Media and Industry

  • Bicelle DNA Intensive Renewal
    Professional Skin Care Rehabilitation Research Award, Sisters Beauty Pro Magazine】
  • dermes
    Yahoo! Emotive awards 2012-2013 - Beauty Salon/Fitness Center Category, Yahoo!】
  • dermes
    TVB Most Popular TV Commercial Awards - Fashion & Beauty , TVB】
  • dermes
    READY GO - Most Popular Spokesperson Award, Weekend Weekly
  • dermes
    READY GO - Most Popular Hair Removal Service Supreme Award, Weekend Weekly】
  • Endocare
    Outstanding Endocare sales performance, iFC】
  • reenex
    READY GO - Most Popular Medical Aesthetic Brand Award, Weekend Weekly】
  • reenex
    READY GO - Reputable Beauty Service Award - Gold Award, Weekend Weekly】

2012

Establishment of Vigene Health Management Specialist.

  

Corporate Awards

  • HKMA Management Development Credit Unit (MDCU) Award​
    【Hong Kong Management Assocaition】
  • Caring Company 2007/8 - 2010/11 (5 Consecutive Years)
    【Hong Kong Council of Social Service】
  • Best Marketing Award 2012
    【CAPITAL WEEKLY】
  • Best Product Marketing (Medical Beauty) Award
    【CAPITAL WEEKLY】

Recognition from Media and Industry

  • Bicelle Cell Repair Essence SCA40
    Professional Anti-Aging Product Award​, Sisters Beauty Pro Magazine】
  • dermes
    TVB Most Popular TV Commercial Award - Fashion & Beauty​ , TVB】
  • dermes
    READY GO - Most Popular Hair Removal Service Supreme Award​, Weekend Weekly】
  • reenex
    READY GO美容服務大賞「最受歡迎醫學美容品牌傑出獎」, 《Weekend Weekly》】
  • SkinMedica TNS Essential Serum
    Professional Anti-wrinkles Product Award 2012 ,《Sisters Beauty Pro》

2011

Corporate Awards

  • Caring Company 2010/11
    【Hong Kong Council of Social Service】

 

NEODERM‧THE CENTER Received Interior Design Awards:

 

  • The 19th Asia Pacific Interior Design Award - Excellence Award​
    【Hong Kong Interior Design Association】
  • Global Design Award
    【​Hong Kong Designers Association】
  • IIDA Healthcare Interior Design Award
    【International Interior Design Association】

 

Recognition from Media and Industry

  • reenex
    READY GO - Most Popular Spokesperson Supreme Award, Weekend Weekly】
  • Bicelle Cell Repair Essence SCA40
    Professional Anti-Aging Product Award, Sisters Beauty Pro Magazine】
  • SkinMedica TNS Essential Serum
    Professional Anti-wrinkles Product Award 2011, Sisters Beauty Pro Magazine】

2010

Corporate Awards

  • IIDA Healthcare Interior Design Award 2011
    【The International Interior Design Association】
  • Caring Company 2009/10
    【Hong Kong Council of Social Service】

 

Recognition from Media and Industry

  • Bicelle R-OX Anti Age Firming Serum
    Professional Anti-Aging Award , Sisters Beauty Pro Magazine
  • BIODERMA Sensibio H2O
    Health & Beauty Awards - The Best Makeup Remover Awards , Mannings 
  • BIODERMA​ Sensibio H2O
    U Beauty 2010 Beauty Review - The Most Popular Make Up Remover - No.1, U Magazine
  • dermes
    TOUCH Brands 2010, EAST TOUCH】
  • Obagi CRX Starter Kit
    Professional Skin Care Rehabilitation Research Award, Sisters Beauty Pro Magazine

2009

Corporate Award

  • Caring Company 2008/9​
    【Hong Kong Council of Social Service】

Recognition from Media and Industry

  • Bicelle Hydra B5 Gel
    Professional Skincare Technology Award, Sister Beauty Pro Magazine
  • BIODERMA
    The Best Marketing Strategy, BIODERMA France
  • Endocare
    Best Start Up Market , Endocare (Headquarter)】
  • dermes
    READY GO – ‘Most Popular Hair Removal Service – Supreme Award’ , Weekend Weekly】
  • reenex
    【The Most Popular Medical Aesthetic Service – No.1, More Magazine】

2008

Establishment of Evvus Perfect Contours Specialist.

  

Establishment of ND Skin Solutions.

   

Corporate Award

  • Caring Company 2007/8​
    【 Hong Kong Council of Social Service】

Recognition from Media and Industry

  • BIODERMA Sensibio H20
    The 7th More Beauty Award - My Favorite Make-up Remover,  More Magazine】
  • BIODERMA Atoderm Hand Cream
    The 6th More Beauty Award - My Favorite Hand Cream - No.2, More Magazine】
  • BIODERMA
    Best Marketing Quality Award, BIODERMA France】
  • SkinMedica 
    International Distributor of the Year –“Highest Sales Overall“, SkinMedica (Headquarter)】
  • SkinMedica 
    International Distributor Award –“Brand Excellence for Promotion”, SkinMedica (Headquarter)】
  • SkinMedica 
    Sales Excellence Award –“Highest Sales for Large GDP Market”, SkinMedica (Headquarter)】

2007

Corporate Awards

 

  • Certificate of Achievement ‘New Distributing Company in ASIA’
    【Alma Lasers】
  • Best Staff Participation​
    【Best Practice Management】
  • CAPITAL Outstanding Leader​
    【CAPITAL Publications Ltd.】
  • Outstanding Enterprise Award – ‘The Best Beauty Service Organization’  ​
    【CAPITAL Publications Ltd.】

Recognition from Media and Industry

 

  • BIODERMA 
    Best Global Qualitative Award, BIODERMA France】
  • BIODERMA Hydrabio H2O
    Best Country Per Range, BIODERMA France】
  • BIODERMA White Objective H2O
    Best Country Per Range, BIODERMA France】
  • BIODERMA White Objective H2O
    The 6th More Beauty Award  - My Favorite Make-up Remover, More Magazine】

2006

Achieved highest BIODERMA sales in the world. Also opened the world’s first-ever BIODERMA concept store.

           

Recognition from Media and Industry

 

  • BIODERMA Hydrabio H2O
    The 5th More Beauty Award - My Favorite Make-up Remover - No.1,  More Magazine】
  • BIODERMA Photoderm Max Spray
    The 5th More Beauty Award - My Favorite Sunscreen - No.3, More Magazine】
  • BIODERMA 
    Growth Ranking Countries - No.1, Bioderma France】
  • BIODERMA
    Ranking In Units, Population = 10, Bioderma France】
  • BIODERMA
    Hydrabio million inhabitants - No.3, Bioderma France】
  • BIODERMA
    White Objective Best Country Per Range, Bioderma France】
  • dermes 
    The Premium One Award, Capital femme Magazine】
  • Exuviance  
    Achievement in increasing sales, Exuviance (Headquarter)】
  • NeoStrata Bionic Face Serum  
    The 5th More Beauty Award - My Favorite Night Cream - No.3, More Magazine】
  • NeoStrata Gel Plus
    The 5th More Beauty Award - My Favorite Peeling Product - No.3, More Magazine】 
  • NeoStrata Facial Cleanser
    Best Buy Item, Next Magazine】   
  • NeoStrata 
    Achievement in increasing sales in an established market, NeoStrata (Headquarter)】                                                                                            

2005

2005

The group’s services and products were widely acknowledged by the market and beauty media

dermes won "Jessica" magazine’s "The Specialty Award 2005", cementing its leadership.

Establishment of elyze Fat Sculpting Specialist.

    

The First to Introduce Six Sigma Management Process

The first to introduce Six Sigma management process to enhance transparency, a people-oriented and data-based management style and establish clear KPI key performance indicators. At the same time the group developed its own CSAT "daily customer satisfaction survey" for core assessment and data collection, giving the management an in-depth understanding of customer satisfaction of its frontline services and helping employees improve efficiency. This has set a good foundation for service improvements.

2003

Became agent of BIODERMA products, which soon enjoyed great popularity.

   

2002

Opened dermes Hair Removal Specialist, reenex Neo-collagen Specialist and expanded the business to general consumers.